Background & contact

NJORD LURES is run by Thomas Kristiansen and Martin Jensen. We are fishing buddies, and both live on Funen. We are passionate sea trout fishermen and have created Njord Lures together in our spare time, when we missed the special bait patterns that we personally trust the most.

For us, the little visual details on the bait mean everything. And we also believe that this is what matters to the sea trout - especially on the difficult days. For us, it matters whether, for example, the belly color is matte white or pearly white with a purple tint. It's nerdy, we know. And that's what you get in this shop: Contempt for indifference.

For several years we painted special baits only for our own consumption. We still do that. And here in the shop we now sell the 'surplus' of our own favorite baits to like-minded sea trout anglers like you.

Bait types, color patterns and stock levels fluctuate here. We run a passionate online specialty business - in our spare time - and have no ambitions to have large stocks or a large sale. Here is a little, but good.

Each bait type is their own favorite, which is primed, specially painted by hand with an airbrush and finally dip-coated in strong auto paint.

Crack & break.

Njord Lures 2024 / CVR: 43996649.